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Cost-Effective Observability with
New Relic

Discover how a leading global retailer leveraged New Relic to achieve cost-effective observability and enhanced monitoring across its infrastructure. This solution provided real-time insights, proactive alerts, and optimised application performance, ensuring seamless operations and exceptional service quality.

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Client Overview

DeFacto is a leading fashion brand established in 2004. It offers high-quality, innovative designs at affordable prices. The company operates in multiple countries and offers a wide range of clothing and accessories for men, women, and children. Focusing on sustainability and global expansion, DeFacto aims to bring Turkish fashion to consumers worldwide.

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Challenge

As a leading fashion retailer operating across multiple countries, the client required an efficient monitoring solution for its growing infrastructure. Key challenges included:

Kubernetes Cluster Monitoring

Maintaining real-time visibility into scaling activities, pod health, and node status across multiple Kubernetes clusters to ensure seamless infrastructure performance.

Global Application Observability

Establishing consistent and centralised monitoring for applications distributed across diverse geographic regions, enabling efficient issue detection and resolution.

Cost-Effective Data Management

Managing the rising costs of data ingestion without compromising the precision and actionability of monitoring insights to support business needs.

Application Performance Insights

Gaining deep visibility into the performance of critical business applications to address bottlenecks, improve transaction speeds, and deliver a seamless user experience.

Solution

The client partnered with Bion to leverage our certified New Relic expertise and specialised services. We delivered a tailored and scalable observability solution designed to meet their unique challenges. Our key actions included:

Enhanced Kubernetes Observability

  • Implemented Kubernetes integration using Helm charts to capture real-time infrastructure metrics.
  • Developed dynamic dashboards to monitor pod health, HPA scaling activities, node status, and other key Kubernetes metrics.
  • Dashboards allowed filtering by cluster name, deployment, and namespace, empowering teams to diagnose issues efficiently.

Application Monitoring with New Relic APM

  • Deployed New Relic APM across critical business services to track application performance, response times, and database query efficiency.
  • Monitored detailed transaction traces to identify and resolve bottlenecks in e-commerce transactions.
  • Integrated distributed tracing to provide visibility across interconnected services in their microservices architecture.

Proactive Alerting System

  • Configured alert policies for infrastructure health, application performance, and specific KPIs like transaction failure rates.
  • Combined alerts with dashboards to provide teams with actionable insights in real-time.

Application Status Dashboards via PathPoint

  • Leveraged New Relic PathPoint to create status dashboards for critical applications, segmented by region and country.
  • These dashboards provided a high-level overview for executives while enabling engineers to drill into granular issues.

Cost Optimisation Through Data Ingestion Management

  • Used drop filter rules, metric normalisation, and NerdGraph API to reduce redundant data ingestion and optimise costs.
  • Achieved significant savings while maintaining accurate and actionable monitoring data.

Results

The collaboration with Bion and New Relic enabled the client to achieve significant improvements across key operational areas:

Improved Visibility

Enhanced real-time monitoring and alerting reduced incident response times by 35%, empowering teams to identify and address potential issues before they escalated, ensuring uninterrupted operations.

Optimised Application Performance

Faster resolution of transaction-related bottlenecks and improved system reliability directly enhanced the customer experience, driving smoother operations and greater satisfaction.

Tailored Insights

Custom application and infrastructure dashboards provided engineers with detailed metrics for troubleshooting and gave executives high-level overviews for strategic decision-making.


Cost Saving

Optimised data ingestion strategies cut monitoring costs by 50%, enabling the client to reinvest savings into business growth and innovation without compromising the quality of insights.


Conclusion

This case study highlights how partnering with Bion and leveraging New Relic’s capabilities addressed the client’s monitoring and observability challenges. By implementing a tailored solution, we enhanced visibility, optimised application performance, and delivered proactive monitoring, all while reducing costs.

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